Bing SEO for Business: How to Drive Traffic and Sales

Bing may not be as large as Google, but it powers over 900 million daily searches and holds nearly 30% of the U.S. search market (including Yahoo and DuckDuckGo). Businesses that optimize for Bing SEO can benefit from less competition, lower advertising costs, and higher conversion rates. If you’re looking to increase visibility, website traffic, and sales, Bing should be part of your SEO strategy.

1. Why Bing SEO Matters for Businesses

Optimizing for Bing offers several key advantages for businesses:

• Less competition – Ranking on Bing is easier than on Google, allowing faster results.
• Higher CTR and conversions – Bing users are more likely to click and convert.
• Integration with Microsoft Ads – Optimizing for Bing improves paid ad performance.
• Better visibility on Windows devices – Bing is the default search engine for Windows PCs, Microsoft Edge, and Cortana.

If you’re ignoring Bing SEO, you’re missing out on millions of potential customers.

2. Optimize Your Business Website for Bing SEO

Bing rewards structured, well-optimized websites with higher rankings.

How to Optimize for Bing:

✔ Use exact-match keywords in page titles and headings.
✔ Write well-structured, long-form content (1,000+ words).
✔ Ensure fast page load speed and mobile-friendliness.
✔ Use descriptive URLs with relevant keywords.
✔ Include high-quality images and videos for better engagement.

A properly optimized website improves rankings and attracts more potential customers.

3. Find the Right Keywords for Bing SEO

Bing relies heavily on keyword relevance, meaning exact-match keywords perform better than they do on Google.

How to Find the Best Keywords for Bing:

• Use Bing Webmaster Tools Keyword Research – Identifies high-ranking search terms.
• Analyze competitor keywords – Look at top-ranked businesses in your niche.
• Check Bing’s autocomplete suggestions – Helps identify popular search queries.
• Prioritize long-tail keywords – Bing users often search in natural language (e.g., “best organic skincare for dry skin”).

Targeting Bing-specific keywords helps businesses rank faster and attract more relevant traffic.

4. Optimize Business Content for Bing Search

Content plays a critical role in Bing SEO, but the algorithm favors structured, traditional formatting.

Best Practices for Bing-Optimized Content:

✔ Use primary keywords in the first 100 words – Bing prioritizes early keyword placement.
✔ Write detailed, useful content – Bing ranks long-form, in-depth articles higher.
✔ Structure content with H1, H2, and H3 headings.
✔ Update old content regularly – Fresh updates improve ranking longevity.
✔ Include relevant images and videos – Visual content boosts engagement metrics.

Optimized business content ranks higher and attracts more organic leads.

5. Claim & Optimize Your Bing Places for Business Listing

Bing Places is essential for local businesses looking to attract customers in specific regions.

How to Optimize Bing Places for Business:

📍 Claim and verify your listing – Ensures visibility in local searches.
📍 Use consistent NAP (Name, Address, Phone) details.
📍 Write a keyword-rich business description.
📍 Encourage customer reviews – Bing prioritizes businesses with high ratings.
📍 Add images and updated business hours.

A well-optimized Bing Places listing helps businesses rank in local searches and Bing Maps.

6. Use Bing Webmaster Tools to Improve SEO Performance

Bing Webmaster Tools provides valuable insights to track rankings, traffic, and website health.

How to Use Bing Webmaster Tools:

✔ Submit your sitemap – Helps Bing index your pages faster.
✔ Monitor keyword rankings – Tracks which search terms bring traffic.
✔ Analyze backlinks – Helps improve authority and rankings.
✔ Identify technical SEO errors – Fix crawl issues and site problems.

Using Bing Webmaster Tools helps businesses refine their SEO strategy for better results.

7. Leverage Social Media for Bing SEO

Unlike Google, Bing considers social signals in its ranking algorithm. Businesses with active social media engagement rank higher.

How to Use Social Media for Bing SEO:

✔ Share website content on LinkedIn, Twitter, and Facebook.
✔ Encourage likes, shares, and comments.
✔ Embed social media posts on your website.
✔ Use social proof (testimonials, reviews) in your posts.

Bing favors brands with a strong social presence, so active engagement can boost SEO rankings.

8. Optimize Videos and Images for Bing Search

Bing places more importance on multimedia than Google, meaning image and video optimization is crucial.

Best Practices for Image & Video SEO on Bing:

✔ Use high-quality images with descriptive filenames.
✔ Add keyword-rich alt text for every image.
✔ Create keyword-optimized video titles and descriptions.
✔ Host videos on your website or Bing-friendly platforms (like Vimeo).

Since Bing prominently features images and videos in search results, optimization improves visibility.